December 15, 2022
Locked on Women’s Basketball: League marketing agreements 101 with Napheesa Collier
By The Next
Jackie and Napheesa Collier chat about the Player Marketing Agreements — its purpose and how the PMA is going in year two
It’s time for another episode of the Locked on Women’s Basketball podcast. This episode features host Jackie Powell who sits down with Minnesota Lynx forward Napheesa Collier to discuss the program, its purpose and her involvement in it for its first two seasons of existence. Also, what would she believe the future holds for PMAs?
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Napheesa Collier talks about the league’s Player Marketing Agreements (PMAs) and what made her decide to give this a shot:
“Player marketing agreements basically are a way to keep players here in the offseason. So there’s multiple layers to it as well. So a lot of it is social media. We’re posting on social media; we’re trying to grow the brand, grow our brand while helping grow the league. And then we go to fun events like we get to go to NBA All-Star and the Final Four in the WNBA draft and things where we want our faces and things that are like hyperbolicity so that we can continue to grow. Like I said, both the WNBA and our own personal brand. So I’ve had a lot of fun with it this past year. And we just started again this year. So I’m excited to see what year two brings.”
“I thought it was just a really great opportunity. When I first heard about it, I didn’t know I was pregnant yet. And that was one of the reasons that I stayed away from going overseas after I found out, obviously, I couldn’t play. But I thought it was a really great opportunity because growing my brand is something that I’ve been wanting to do for a while now. It’s how you get endorsements and saying on social media is like the new thing you have to do now.
And so it’s something that I’ve been really wanting to do. And obviously, I want to help the league grow; it’s something that I’m in and we need to do that to further our game. So I thought it was just really cool. And if you can stay home, you know all the better. I would much rather be home with my family.”
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Napheesa Collier talks about the main changes she has noticed from year one to year two of the PMA:
“Yeah, I think it’s already changed so much. And like you said, we’re already in year two. First of all, last year, there were three of us, this year, there’s 10. So a huge jump in a number of participants, which is awesome. And then I think last year, we were just kind of getting our feet under us; no one knew what we were doing or what to get out of this, like on either side.
And so we were bouncing ideas off each other, like, would you be up to doing this? We’re like, Sure, no, we don’t want to do that or things like that. This year, it feels a lot more structured and organized. So I’m super excited to see what they have planned out and how it’s gonna grow even more.”
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