player marketing agreements

Brittney Sykes smiles and tilts her head above a sign that says "Pay The Players", a nod to the focus on revenue sharing at All-Star weekend.

Everything to know about the WNBA revenue sharing debate

By Jacob Mox / August 1, 2025

Where things stand now and the points of contention between the league and the WNBPA

Shakira Austin celebrates a teammates' made shot from the bench, holding her hand in the air and giving the hand signal for three. Text below reads "Shakira Austin Tells Her Story". Locked On Women's Basketball logo at top right. Headshots of host Jackie Powell and Shakira Austin at lower right.

Locked On Women’s Basketball: Shakira Austin discusses Player Marketing Agreements, fashion and her own story

By The IX Basketball / January 11, 2024

‘I just want to be able to tell my story … to get people to actually know who I am’

Jewell Loyd, Rhyne Howard, Arike Ogunbowale, Shakira Austin, Aliyah Boston and Brionna Jones sit at the WNBA league office.

A day with Aliyah Boston, Rhyne Howard and WNBA’s 2024 PMA cohort

By Jackie Powell / January 11, 2024

Inside how the WNBA’s PMA program has evolved since its inception

Ariel Atkins draws on a dry erase board with her left hand, and players surround her, watching intently.

Inside Ariel Atkins’ coaching stint at the NBA Academy Women’s Camp Latin America

By Jenn Hatfield / January 20, 2023

For Atkins, it was a chance to try out coaching — and give back to her sport

Watch DiDi Richards grow the game, one small shopper at a time

By Jackie Powell / December 21, 2022

‘We are going to go to her game and she’ll remember you’