August 10, 2023
Anticipating the 2023 WNBA Commissioner’s Cup
The third annual WNBA Commissioner's Cup between the Las Vegas Aces and New York Liberty will take place on Tuesday, Aug. 15, at 9 pm EST
Anticipation builds as the third annual WNBA Commissioner’s Cup between the Las Vegas Aces and New York Liberty will take place on Tuesday, Aug. 15, at 9 pm EST and can be seen on Amazon Prime. The reigning 2023 WNBA champions and 2022 winners of the cup, the Aces, have home court advantage in Michelob Ultra Arena.
Preparation is key
What does it take to prepare for a game of this magnitude? As a fan, a scout, or both, Sarah Kustok knows that preparing for this moment started during the preseason. “There is lots of film study, watching games and going the numbers, the stats,” said Kustok as she gears up as lead analyst for Tuesday’s game.
The Aces and Liberty will face off three times this month. And the only thing for certain, in all the matchups and next Tuesday’s Commissioner’s Cup, is that anything can happen.
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Building a franchise
“Electric” and “destination spot” are two words that Sarah Kustok expressed to describe her thoughts on the Aces’ home court advantage. The Aces have been able to capitalize on what it means to build a franchise – from bringing the city their first professional title to keeping core players locked in for some time to maintaining the best record in the league. “They earned that ability to play in their home arena,” said Kustok. This marquee matchup emphasizes the continuing growth and buy-in that the WNBA has accrued.
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Since implementing some of WNBA Commissioner Cathy Engelbert’s initiatives – global campaigns, digital marketing, and fan engagement – league exposure and ratings have increased. This matchup will continue to shed light on some of the household names that many fans and newcomers alike associate with the league. This game will expound on the gameplay of A’ja Wilson, Chelsea Gray, Breanna Stewart, and Sabrina Ionescu.
Whether through social media, community outreach, or on-court gameplay, fans will follow the growing narratives of players like Jackie Young, Jonquel Jones, Betnijah Laney, and all players of both the Aces and Liberty. Kustok remarked that all the players from both squads have their own individual personalities and uniqueness that they bring to the hardwood and to the public.