February 1, 2023 

Locked on Women’s Basketball: Nneka Ogwumike is going to the Super Bowl, talks Black women’s representation 

Howard and Nneka Ogwumike talk about the Super Bowl ad —family and black women's representation in the media

It’s time for another episode of the Locked on Women’s Basketball podcast. Nneka Ogwumike is going back where she belongs: the Super Bowl! She joins host Howard Megdal to discuss her return to Michelob ULTRA’s Super Bowl ad, along with so much more — her game’s evolution, what it has been like to watch her sister Chiney Ogwumike ascend in the media landscape and what it means, in large, for the two of them as Black women to represent in areas like advertising, media and, of course, basketball itself.

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Nneka Ogwumike talks about her experience in a Super Bowl ad with Michelob ULTRA and representing the WNBA:

“It’s amazing, surreal, really. You know, last year we were bowling. And this year, we are golfing with some essence from the Caddyshack and it’s pretty amazing to be featured during one of the biggest sporting events of the year and to share the stage with some amazing athletes like Serena Williams and Tony Romo. And, you know, I’m just really proud to be a part of this team.”

“Representing the W representing women in sports, representing black women in sport. There’s just so much that’s important about it, and to be part of something that means more than just being in a commercial is what makes Michelob what it’s all about. And I’m glad that I’m a partner with this amazing team and to have fun doing it as well as it’s another component of the representation.”

Nneka talks about family and black representation in the media:

“That is the real representation and for her to have so much intersection, I think, is really important. And I think that’s something that people who may not have followed the W as closely or someone like you, a fan, like anyone else. They’re recognizing those things. We exist in multiple spaces and Chiney Ogwumike is a perfect representative of that. That’s almost like how every player in the WNBA is just simply because of the grind that it takes for us to live this dream out.

And for it to be a better league than when we left it. So we seek, we scavenge for opportunity to the point where when people finally kind of recognize us in the light that we’ve always seen ourselves in. We are multi-hyphenate, multifaceted businesswomen and it’s amazing to see that manifested in different representations across the league and across all of the other categories that these players heavily influence.”


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