May 13, 2024 

WNBA announces three new partnerships

DICK’S Sporting Goods, SKIMS and CarMax partner with league

Today, ahead of tip-off of the highly anticipated 2024 season, the WNBA announced three key partnerships with brands interested in highlighting the teams and elite players of the league: DICK’S Sporting Goods (DSG), SKIMS and CarMax.

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DSG and the WNBA announced the launch of their girls’ lifestyle apparel collection, the duo’s first-ever collaboration. This is the retailer’s latest initiative to promote women’s sports. The collection goes on sale today, and is made up of girl’s tank tops, T-shirts, shorts and a jacket that features the WNBA’s orange branding. The apparel, which features all 12 teams, will be sold online and in over 250 stores across the country. DSG’s goal with this partnership is to use their resources to bring more visibility to women and girls in sport.

“This collection is inspired by whitespace we saw in youth girls’ apparel and it provides young basketball fans with an opportunity to wear product that encourages them to show their love and fandom of the WNBA and express their passion for the game,” Melissa Christian of DICK’S Sporting Goods said. 

SKIMS, the official underwear partner of the WNBA, launched a new campaign with league stars Dijonai Carrington of the Connecticut Sun, Kelsey Plum of the Las Vegas Aces, Skylar Diggins-Smith of the Seattle Storm, Cameron Brink of the Los Angeles Sparks and the recently retired Candace Parker, all sporting SKIMS’ Fit Everybody underwear collection. 

“I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to SKIMS,” stated Kim Kardashian, co-founder and chief creative officer. “Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season.”

SKIMS announced the partnership on X.

The leagues third and final partnership announcement on Monday was the return of the Tip-Off Test Drive by CarMax. For the second season, fans will have the opportunity to unlock all the action during the 2024 WNBA season with complementary preview access to League Pass on the WNBA app for free from May 14-21. Fans can stream up to 13 games, live or on-demand, right on the app.

“Tip-Off Test Drive by @CarMax is back,” the WNBA wrote on X. “For a limited time, get a FREE League Pass preview on the WNBA App. No subscription required. Simply download the App, open the Watch Tab, and stream these must-see matchups.”

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CarMax and the WNBA also launched their latest sports campaign: “Never Settle,” featuring Sue Bird, Sabrina Ionescu of the New York Liberty, former Los Angeles Sparks forward Chiney Ogwumike and A’ja Wilson of the Las Vegas Aces. The campaign will air during WNBA and NBA games tomorrow and throughout the summer.

“We are incredibly proud to be a longtime partner of the WNBA and a Changemaker, especially during this pivotal and well-deserved moment in women’s sports,” said Sarah Lane, chief marketing officer at CarMax. “With record-breaking viewership of women’s basketball, there is no better time to spotlight an all-WNBA roster of athletes in our campaign.”

Written by Sydney Wingfield

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